Campaign
A Stay Built Around the Garden
A hospitality campaign connecting mid-century character, distinctive rooms, breakfast, and a garden courtyard into one complete Ludington stay.
Summer’s Inn offers a different kind of Ludington stay: a mid-century motel arranged around distinctive rooms, shared spaces, and a garden courtyard. Interiors favor warm color, pattern, and approachable comfort, while the garden, terrace, and covered seating create places to slow down between trips into town or toward Lake Michigan. Our hospitality campaign was designed to show how those pieces work together. The photographs move from room-wide compositions to tactile details, giving travelers a clear sense of space while preserving the property’s character. Exterior frames follow the transition from the motel’s street presence into the quieter courtyard, and the film connects those moments into the rhythm of a stay—from arrival and settling in to breakfast and time outdoors. The result is an inviting visual narrative that communicates more than individual amenities. It shows Summer’s Inn as a complete experience: personal, relaxed, and rooted in Ludington.
Photography
Ludington, Michigan

























