CITADEL JOURNAL
Ideas for how property is seen—and sold.
Practical guidance on photography, film, listing platforms, floor plans, and the decisions that help real estate marketing do its job.
CURRENT EDITION / FOUR FIELD GUIDES
FEATURED / VIDEO STRATEGY
Vertical or horizontal real estate video?
Choose the format by the buyer’s viewing mode and the job the video needs to do—not by habit.
A DECISION FRAMEWORK FOR AGENTS
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Latest field notes.
FLOOR PLANS
Which floor plan does your listing need?
A practical agent’s guide to choosing a plan, understanding square footage, and using the files in your listing.
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LISTING PLATFORMS
Zillow Showcase. Citadel media.
What Showcase includes, how to invite Citadel, and what replaced Matterport on Zillow.
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FLOOR PLANS
Floor plans, GLA and the number agents should not guess.
What the plan shows, how accurate the measurements are, and when an agent should verify before publishing.
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VACATION RENTALS
Photo-ready. Booking-ready.
The staging, lighting, twilight, gallery, and video playbook for a vacation rental that is ready to market.
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